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Social Media Data Analytics & Market Research Assignment

CS695
Closed
Long Island University
Long Island University
Brookville, New York, United States
Richard Shang
Professor
2
Timeline
  • February 1, 2019
    Experience start
  • March 10, 2019
    Project Scope Meeting
  • April 20, 2019
    Midway Check In
  • May 20, 2019
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Data analysis Market research Product or service launch Marketing strategy
Skills
data exploration and manipulation storytelling and data visualization business analytics project planning research
Learner goals and capabilities

Student-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization.

Learners

Learners
Any level
10 learners
Project
20 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Each group will contribute +100 hours of work to your organization, which will culminate in a 20-minute presentation, with an accompanying 10-page report, which outlines how consumer insights can be gained from social media in order to benefit your organization.

Project timeline
  • February 1, 2019
    Experience start
  • March 10, 2019
    Project Scope Meeting
  • April 20, 2019
    Midway Check In
  • May 20, 2019
    Experience end

Project Examples

Requirements

A group of 3 to 5 student-consultants, specialized in data analytics, will analyze a social media data set in a business context that is specific to your organization. The student-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization. Projects could include, but are not limited to:

  • Analyse tweets relating to your industry to identify customer trends
  • Identify prospective customers or demographics via social media postings
  • Identify major influencers on social media who could become advocates for your brand

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.